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Bottom-Line Business Ethics
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An 8 page paper discussing awareness and use of ethics and critical thinking in arriving at ethical business decisions. As the face of all American business underwent monumental change in the 1970s and 1980s, it appears to be poised to undergo still another wave of change in the form of greater attention to corporate ethical behavior. The purpose here is to investigate the origins of ethics; whether ethical behavior can be taught; and why today’s businesses so often seem to seek positive business results only for short-term gains. Bibliography lists 13 sources.
Filename: KSbusEthicsTBL.rtf

BPR AND BENCHMARKING
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This 4-page paper focuses on where benchmarking fits into the business reengineering process. The paper also discusses performance goals and objectives with benchmarking as well. Bibliography lists 4 sources.
Filename: MTbprben.rtf

BPR Methods Review
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A 3 page paper discussing some of the business process reengineering methodologies presented in the article, "Business process change: a study of methodologies, techniques, and tools." The methodologies that the researchers present and propose must be regarded as broad guides into which the organization fits its specific needs. The overriding message is that businesses must ensure that they redesign a sufficient portion of existing business processes so that they effect real change and true BPR, rather than only a different way of doing things that brings no real benefit. Bibliography lists 3 sources.
Filename: KSmgmtBPRmeth.rtf

Branding Mac Computers
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This 14 page paper discusses what branding is and the importance of developing brands. The variables involved in creating a brand image are discussed. Passionate branding is explained, including the traits of passionate branding. The bulk of the paper describes how Apple developed the Mac brand, which is a passionate brand. Mac users are fiercely loyal. The message of the Mac brand and the variables involved are explained. Bibliography lists 9 sources.
Filename: PGmacbr.rtf

Break Down of Three Children’s Books
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A 3 page paper which breaks down three children’s stories. They are Maniac Magee by Jerry Spinelli, Orphan Train Rider by Andrea Warren, and Mr. Tucket by Gary Paulsen. No additional sources cited.
Filename: RAthrtu.rtf

Brewing Up Sales: Proposal to Supply Coffee to Peter Doughnuts
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A 7 page business proposal from Lighthouse Roasters to Peter’s Doughnuts to provide the 76-location chain with gourmet dark-roast coffee as a sole-source provider. Peter’s business has suffered from competition with Starbucks and Dunkin’ Donuts, and it seeks to add a gourmet coffee line in an effort to win back customers. Peter’s will sell its coffee at prices considerably lower than Dunkin’ Donuts, and far below Starbucks’ prices. The proposal suggests that Peter’s pays slightly more per pound than it had wanted to, while Lighthouse accept a price also slightly less than what it wanted, based on the belief that the increase in volume will translate to an increase in margin as well. Bibliography lists 4 sources.
Filename: KSmgBizProp.rtf

Bringing E-commerce to Smyth Printing
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A 6 page paper discussing the planning process that Smyth Printing should undertake in preparation for designing and implementing an e-commerce addition to the business. The paper discusses system (whether manual or automated) analysis; identifying all that the company would want from an e-commerce application; and the most cost effective way of going about achieving its goals. Bibliography lists 4 sources.
Filename: KSitSmythPrint.rtf

Brinkley's Defining Vision
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This 5 page paper analyses and summarizes the book, Defining Vision: The Battle for the Future of Television by Joel Brinkley. No additional sources are listed.
Filename: KTbrivis.wps

British Airways
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When recession hit both the British and international economies at the end of the 1970s, British Airways ran into heavy losses. This 5 page paper looks at the way that the government and the management of the firm responded, how the strategies changed and were eventually aligned to market needs and the results of those strategies. The bibliography cites 3 sources.
Filename: TEBA1970.rtf

British Airways
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This 11 page paper is written in two –parts. The first part is an examination of the airline industry and how it has created change, this is outlined and then examined with the use of a PESST and a SWOT analysis. The second part of the paper looks at how British Airways has developed and adapted to competes in this changing environment. The Airlines strategy of differentiation and use of technology, supply chain management and innovation, to achieve efficiency and excellence included in this section. The bibliography cites 11 sources.
Filename: TEBritaw.rtf

British Airways and Ryanair
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This 8 page paper looks at two companies in the same industry and shows how the larger company may gain advantages acquiring the smaller company. The examples used in this paper are British Airways and Ryanair. The paper has an in-depth SWOT analysis of British Airways which is then use to assess how an acquisition of a low cost airline, such as Ryanair may add value to the company. The bibliography cites 10 sources.
Filename: TEbritryan.rtf

British Airways' Merger With USAir
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A 6 page paper discussing the benefits and detriments of British Airways' merger with the US-based airline in 1992.. At a time when the entire industry was losing unprecedented sums of money, BA was able to remain profitable, though only barely so. USAir was losing less than its US-based counterparts, and the two of them together had a chance to pull themselves out of their financial slump. Other US-based carriers and even the national airlines of several European countries opposed the idea, however, believing that increased competition would deepen their already-serious deficits. Bibliography lists 3 sources.
Filename: USAir.wps

BRITISH AIRWAYS, THE AIRLINE INDUSTRY, AND E-COMMERCE
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This 10-page paper focuses on an overview of British Airways, the UK airline industry, and the feasibility and implementation of e-commerce for the company. Bibliography lists 10 sources.`
Filename: MTbaecomm.rtf

BRITISH PETROLEUM AND ORGANIZATIONAL CULTURE
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Using the example of BP, an energy firm, this paper discusses the significance and importance of how a corporation deals with change in several areas including culture, systems and synthesis, alingment and integration and customer relationship/market focus. Bibliography lists 9 sources.
Filename: MTbripet.rtf

British Petroleum and Treasury Risk
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This 7 page report discusses British Petroleum Company, PLC, in terms of the Treasury risks to which it is and has been exposed. As a result of restructuring in 1994, BP became a company of smaller, more autonomous units in place of the previous centralized regional teams. The 'view from the top' has always been that these units could be more creative and efficient through the sharing of knowledge and best practices. Such factors are equally important throughout the evaluation of potential Treasury risk. Bibliography lists 18 sources.
Filename: BWbp.rtf

British Telecom and Quality Management
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This 5 page paper considers a recent article regarding British Telecom and how this indicates the current status of quality management in the company. The bibliography cites 4 sources.
Filename: TEbtcom1.wps

Browning Ferris Industries
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This 25 page report discusses the environmental management company BFI (Browning Ferris Industries) and its economic interactions within the realm in which BFI operates. Bibliography lists 14 sources.
Filename: Bfi.wps

Bryson’s 10 step Strategic Planning Process
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A 7 page paper discussing the value of Bryson’s approach to setting strategy. In today’s business and public administration environments, the only thing of which organizations of either type can be certain is that regardless of how things are today, by tomorrow many of those things will be different. The most successful organization is that which can recognize trends and plan for the future changed in the manner anticipated. One of the tools commonly used for strategic planning is John Bryson’s 10-step strategic planning process. The purpose here is to identify the advantages and disadvantages contained in Bryson’s framework. Bibliography lists 10 sources.
Filename: KSstratBryson.rtf

Budget Control at AT&T
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This 5 page paper examines an established control measure that AT&T has put in place. First quarter results are barely in, yet AT&T Broadband already is acting on the information gained from them. Revenues have increased, but cash flow has declined and the company has announced further job cuts as a result. AT&T has implemented budgetary control to inform and direct its decision making, taking it from the emotional to the objective realm where it can best benefit the company. This is not standard fare from a large company that is supposed to be bureaucratic and unable to act quickly. Bibliography lists 1 sources.
Filename: KS-ATTcontrol.wps

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