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Advantages and Disadvantages of Outsourcing
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This 4 page paper examines outsourcing and the pros and cons for multinational businesses. India and China are noted as two places of interest. Bibliography lists 6 sources.
Filename: SA635out.rtf

Advantages and Disadvantages of Various Types of International Expansion
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This 10 page paper delves into a case study of a fictitious U.S. computer manufacturer that wants to expand to Western Europe. Several options are explored, inclusive of exporting and setting up a subsidiary in one or more countries. Bibliography lists 16 sources.
Filename: SA249exp.rtf

Advantages of Doing Business Globally
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A 5 page paper on the advantages of doing business globally. The writers describes the various technical and non-technical reasons why this is a 'plus' for businesses. No Bibliography.
Filename: Globalbz.wps

Advantages of Doing Business in Bulgaria
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This 5 page paper discuses advantages of doing business in Bulgaria inclusive of tax laws and incentives. Bulgaria and Germany are compared and contrasted as places for firms to locate. Why German firms might opt to move to Bulgaria is discussed. Bibliography lists 6 sources.
Filename: SA340Bul.rtf

Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

Aer Lingus; Porters Five Forces Analysis
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This 3 page paper is a concise analysis of the Irish airline; Aer Lingus, using Porters Five Forces model looking at the rivalry among existing competitors, the threat of new entrants, the power of buyer, suppliers and the attraction of substitutes.
Filename: TEaerlingp5.rtf

Africa and International Systems;
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This 24 page paper considers the international relations and trading position of Africa with its unique problems and developments and the way that these are manifesting themselves political as well as economically in both the domestic policies as well as international relations. The paper includes consideration of the economic, political and social problems and uses country case studies of Kenya and Zimbabwe to illustrate many of the points raised. The bibliography cites 19 sources
Filename: TEafrica.wps

Against Globalization
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A 7 page paper that first defines globalization and then discusses opposition to globalization. There is a large and diverse group of individuals and organizations that strongly oppose globalization on a number of grounds, one of which is the destruction of the environment. This is the objection that involves the IMF and World Bank directly. The points against globalization are outlined and discussed. Bibliography lists 6 sources.
Filename: PGantigl.rtf

Against Trade Liberalization
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A 3 page paper arguing against trade liberalization. Though there are many benefits to international trade done well, to date there have been too few examples of what "well" is. Nike has turned into a crusader for social responsibility, but only after consumers spoke up on behalf of mostly-Asian workers. Where market solutions are suspect, government intervention is a positive solution. Bibliography lists 3 sources.
Filename: KSintlTrdLib.rtf

AIBO in the US
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This 8 page paper looks at the problems that Sony have had in launching AIBO in the US market. The paper considers why there may have been problem, how the product should have been adapted to suit the US market, the risk of marketing the AIBO in the US and the differences in the Japanese target market and the potential US target markets. The bibliography cites 6 sources.
Filename: TEAIBO1.rtf

Air Asia and BA; PEST Analysis
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This 4 page paper presents a PEST analysis looking at the political, economic, social and technological influences that are, and may be felt, by two airlines; British Airways and Air Asia. The bibliography cites 4 sources.
Filename: TEAABAPEST.rtf

Air Canada
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This 14 page paper examines Air Canada, which came out of bankruptcy in 2004. The paper performs a PEST analysis and a Porters Five Forces analysis and then looks at the resources of the company including a financial examination. The paper ends by considering the strategic fit based in the analyses already presented. The bibliography cites 18 sources.
Filename: TEaircanada.rtf

Air New Zealand
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This 10 page paper examines the strategy of Air New Zealand. This airline company has had a difficult history, especially with the collapse and bankruptcy of Ansett. The paper uses Porters Five Forces model to examine the strategy and progress of the company and consider its position in the airline industry. The bibliography cites 11 sources.
Filename: TEAirNZ1.rtf

Airbus A3XX Case Study
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This 5 page looks at a case study supplied by the student. Answering five questions, the paper considers the position of Airbus in 1999, looking at the reasons behind the development of the Airbus 3XX, the breakeven point, the overall demand for very large aircraft and the position of Boeing and whether or not Airbus should go ahead with the launch. The bibliography cites 3 sources.
Filename: TEair3XX.rtf

Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf

Airbus Case Study
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This 24 page paper is written in two parts. The first part is a case study looking at the Airbus Company, which is an EADS company. The case study looks at the history of the company, its products including be A380, the structure of the company and it is facilities, the competition it faces from Boeing, the management and leadership. The second part of the paper answer questions regarding some of the challenges faced by Airbus including the pressure for innovation, the accusations of insider trading in 2006, the dual CEO structure, the policy of compensating for currency changes as well is other influencing factors such as US government influences on Boeing and the potential of new entrants into the aircraft manufacturing business. The bibliography cites 12 sources.
Filename: TEairbcase.rtf

AIRBUS, BOEING AND SUBSIDIES
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This 10-page paper attempts to answer if Airbus Industrie has an unfair competitive advantage over Boeing because it is subsidized by European governments. Bibliograhy lists 15 sources.
Filename: MTairbsubs.rtf

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf

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